INTERVIEW WITH ADRIAN GRIFFITH
Alize LaVie Magazine
Recently I was interviewed and some of my work featured in the French fashion magazine Alize LaVie. Read about how I got started in photography, what inspires me and my approach to beauty and fashion. All photos © Adrian Griffith
Where do you come from? How did you get started in the photography field?
I was born in Barbados, lived in Trinidad for a while and now live in New York City. I picked up a camera for a family vacation and was hooked immediately.
What kind of education do you have?
I studied photography at Fashion Institute of Technology (FIT) in New York. I also have a bachelor's degree in Music from Brooklyn College and a MBA from Baruch College.
What does photography mean to you?
Photography is everything. I think about creating images every day.
What are your general interests?
Besides photography I like sports. I am a soccer lover and follow the English Premier League. I also like the outdoor music concerts in the summer in New York City, particularly Latin music.
How long have you been in New York?
I have lived here since 1980.
How long have you been working as a photographer?
I attended photography school at FIT from 1993 to 1997. After school I did a lot of testing to build my portfolio and shot my first professional job in 1998.
When did you realize you wanted to be a photographer?
Around the time I entered FIT.
Where do you get your inspiration?
I get my inspiration from everyday life around me. I could be sitting on the subway and notice maybe an ankle, a neck, an eye-lash, that would inspire me to create. Music is also a powerful motivator. When I listen to music I try to imagine how a model would move to it.
Where are you located?
Clinton Hill, Brooklyn, New York.
How would you define your personal style?
Clean and classic. Bright, clean lighting and uncluttered backgrounds. I am primarily a beauty photographer and I also shoot a lot of swimsuit.
How do you select your models? Do you have any special requirements?
For beauty the most important attribute I look for is excellent skin. For fashion and swimsuit I look for a model who has the ability to act a part and move. Sometimes I'll give a model a script or even a word and ask her to act it out in front of the camera.
Do you have any preference about working or collaborating on projects?
I believe in collaboration. A successful fashion photo is a collaborative effort between the photographer, model, make-up artist and stylist. The photographer is responsible for every aspect of the shoot.
Do you get international exposure?
I shoot in the Caribbean a lot and my images have been published in France, Ireland and Russia among others.
How do you promote your work and get new customers?
A good website is important. I also send out promo cards to magazine editors and advertising agency art buyers. Facebook and word of mouth is also important.
What are some difficulties you face at this present time? How do you overcome them?
Keeping up with equipment needs is expensive. People downloading images off the Internet without permission is a big problem.
What is your philosophy in life?
Keep things balanced - work, play, health and family.
What advice do you have for any talent who wants to become a professional photographer?
Take your camera everywhere, and shoot everything. Eventually you will figure out what type of photography you want to do.
How do you visualize your future? What are you goals?
I want to get back to doing more studio work. I would love to work on a high-end advertising campaign for a cosmetics company.
Where can the readers can find more information about your work?
Thanks for sharing with us your experience